Like most Visitors Bureaus across the country, Visit Grove City attends several trade shows throughout the year. These shows are primarily used to sell our destination to tour planners, who in turn bring us busloads of visitors (literally, bus loads). I’m asked often what I do while I’m at a particular show, why we choose to attend the shows we do, and it must be great to be paid to go on vacation. While these shows are often fun, I wouldn’t call it a vacation. If you consider 16 hour days of always being “on” and focused on selling a vacation,
A leisure travel show provides local residents of a community to visit our booth showcasing our attractions while speaking to a Visit Grove City representative. At this type of show, the client is generally couples or families looking for unique, inexpensive getaways. These guests fill up hotel rooms and visit attractions much like groups do, only in smaller amounts. We count on these visitors to have such a good time that hopefully they return one day. We attend shows such as Great Vacations Travel Expo presented by AAA, Arnold Kids Expo, and Pittsburgh Women’s Expo.
Look for this series to continue with how we choose which shows to attend, what we do while attending a show, research and follow up, and how we measure success.
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